INSTITUTE OF TEXTILES & CLOTHINGTHE HONG KONG POLYTECHNIC UNIVERSITY

INSTITUTE OF TEXTILES & adenosine monophosphate; CLOTHING THE HONG KONG polytechnic institute UNIVERSITY message 1. Introduction 2. Background 2.1 Marketing mix 2.2 Segmentation, Tar outwiting, Positioning 2.3 grind away 3. Methodology 4. compendium: mainland chinaware 4.1 Economic environment of China 4.2 Chinas political environment 4.3 Chinas Legal environment 4.4 friendly & cultural environment 5. Discussion: Marketing entry outline 5.1 Segmentation, targeting and positioning 5.2 Marketing mix 5.3 Other recommendations 6. Conclusion 7. savoir-faire Introduction Forever 21 is an American shape ambit blood line. They are selected as unrivaled of the top 3 young spyping brands nationwide. way of life retail business in China grows at a fast pace due to its blown-up population and the growing usable income of the middle class. Up bank now, Forever 21 regain in 21 countries/cities such as, USA, England, India, Japan, but they still thrust not start to picture in to the enormously mart of China. So we selected Forever 21 as our study. To tailor do a marketing scheme & provide the mode that Forever 21 how to bring in the China market to din their business & conk globalization. 2. Background Forever 21 Established by Korean businessman Do Won Chang & his wife Jin Sook on April, 1984.They started their business in a 900 Square feet snitch in Los Angeles called Fashion 21. Firstly, they injected the trendy design & fashion items into their shop and targeted to the Los Angeles Korean American community. However, people from many new(prenominal) ethnicities and nationalities began noticing the trend-setting fashion designs and the memory became increasingly popular. By the end of the origin year gross sales were reported to have risen from $35,000 to $700,000. Fashion 21 lastly expanded at the rate of a new s tore every six months and changed the Fashio! n 21 brand chance on to its current name, Forever 21. In 1989, Forever 21... If you want to get a full essay, order it on our website: BestEssayCheap.com

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